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Healthcare SEO agency in London

Driving Patient Consultations & Bookings for healthcare clients

Working with healthcare and medical clients for over 10 years, we are experts in allowing users that need your services to find you, get informed, and get in touch.

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Our Healthcare SEO Services

At Polaris, we understand that there are many ways that a user may choose to begin their medical search online. Whether its a consultants name, a particular symptom, or a treatment, we know how to optimise your website so that all relevant searchers arrive on the most relevant page on your website, able to find the information they are looking for before booking a consultation.

Technical SEO

Analysing your sites technical performance including Speed, Security, Integration with Google & Usability to increase performance and conversion rates.

Onsite SEO

We firstly work with you to create an SEO map for your website, upon which we then go through and optimise all content areas with User queries in mind.

Healthcare Digital PR

Ensuring your website has a healthy Domain Authority and third party exposure, we can distribute your content to our contact database of over 35,000 editors.

Content Marketing

Whether a new product launch or a campaign to increase sales, we create engaging content campaigns that drive exposure for your business.

Medical Tourism SEO

With Global SEO experience in over 15 countries, we can increase your exposure in a number of international markets through SEO.

Website Migration

Over 1200 site migrations and counting, our team of SEO Experts can manage your new site launch with no loss of traffic or experience.

of online experiences begin with a search engine. We analyse users
in your market and identify their conversion paths.

Our SEO Account Process

Our process starts by understanding what your goals are for your medical business' marketing. If your goal is to increase patient bookings, we would then look to understand the treatment areas in which you want to increase activity and build an SEO plan around this.

We find that most medical clients are time led, and we therefore like to work with you to understand what capacity looks like and any peaks / trophs in terms of real world demand. For example, if your target audience is those working in the City, then we know that early morning and evening appointments will be booked out, and our SEO strategies will need to work in line with this behavior.

Our SEO Account Process

Healthcare SEO Principles

Focus on Users Search Queries Symptoms & Treatments SEOExpert Medical CopywritersPassionate SEO ManagersTravel Tourism Experience Real time Reporting System

An SEO Agency Focused on ROI

Our SEO team comprises of specialist Account Directors and SEO Managers that are multiskilled across technical and content-based SEO strategies.

With experience across all forms of medical and healthcare SEO our team are well versed to drive bookings and performance over time.

All team members stay abreast of the latest SEO trends, and enjoy sharing their knowledge and expertise within the team and wider SEO community.

Learn more about our SEO managers
An SEO Agency Focused on ROI

Sectors We Service

At polaris we have experience in working across a number of sectors. What makes us different is how we take these experiences and tailor our service to perform better within each sector. Speak to one of our sector experts or read more below.

Counselling & Therapy

Working with tech start ups to establised Saas platforms, we are experts in understanding the value your tech solution brings to a client and how to convey this to them.


Whether its cosmetic surgery or IVF treatment, we know how to get your website ranked and drive initial consultations.

Medical Tourism

We can target users in the UK, driving them to your practice outside of the UK, including Turkey.

Talk to Us About Your Healthcare SEO Strategy

Send us your Healthcare SEO brief and a member of our team will get back to you to arrange an initial consultation and SEO audit.

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""Polaris have been honest and realistic about the time and approach needed to get our business the digital perfomance we needed. Thanks to their expertise and commitment, we have diversified our business and can see B2C being a larger part of our revenue going forward. Great team that really are experts in their field.""
Ramon ThamaseebiRamon ThamaseebiConsultant,


As experts within the SEO industry, we have taken our learnings and used them to offer useful resources that will help you plan your SEO campaigns and strategies more effectively.

Learning Corner

International SEO - Website StructureUnderstand the 3 ways you can setup your international website structure for SEO.
Semantic Keywords Learn about how keywords relate together to form semantic keyword groups.
Voice Search in 2022Understand the Voice Search opportunities in 2022 and how you can utilise them

Latest Healthcare SEO blog posts

Beginner's Guide to PPC MetricsBeginner's Guide to PPC Metrics

PPC campaigns are all different with different objectives, so it's important to report on the key metrics that make sense, working with a PPC agency…

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Beginner's Guide to SEO metricsBeginner's Guide to SEO metrics

Over the years, SEO has a become a fundamental part of digital marketing. Because most of the browsing nowadays starts in a search engine query,…

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Beginner's Guide to Digital PR MetricsBeginner's Guide to Digital PR Metrics

Digital PR is a modernised approach to traditional PR, used to increase brand awareness through a multitude of online methods. As a B2B SEO Agency,…

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What others are reading right now

Website Migration: Helping 2eMPower succeedWebsite Migration: Helping 2eMPower succeed

POLARIS have recently started working with the UK charity, 2eMPower on a website migration project. In the first of a series of blogs, POLARIS Account…

Read article
The Basics of a Site Migration Project – Commonly Asked Questions by Marketing ManagersThe Basics of a Site Migration Project – Commonly Asked Questions by Marketing Managers

It’s October, Halloween is upon us and during this time of year it is not just the ghouls, goblins and witches that are causing sleepless…

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Website Migration GuideWebsite Migration Guide

Who this guide is for? This guide is for internal marketing stakeholders including marketing managers, digital marketing managers, marketing directors, and chief marketing officers. What…

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Critical Factors For SEO Success

Optimum Site Structure

With users having a variety of ways to being their medical search your website needs to have a site structure that efficiently distributes authority amongst key areas.

E.A.T Strategy

For consultant led practices, it is critical to follow the Expertise Authority and Trust guidelines from Google. This will ensure your practice website will have authority in the SERPS.

Location Targeted SEO

Whether you are a local clinic or a Harley Street practice, location SEO will be key in ensuring you target the right users who will be looking for you based on their location.

Tracking & Analytics

Tracking all enquiries and consultations is critical in evaluating your marketing investment. Using tools such as Google Analytics and call tracking solutions are crucial in gaining this visibility.

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Want to ask an expert about your business?

George GaultL&D, Martech, E-Commerce, EventsGeorge GaultAsk George
Amo SokhiB2B, Retail, SaaS, WholesaleAmo SokhiAsk Amo
Jon DartnellSME, Retail, Travel, HealthcareJon DartnellAsk Jon

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