We work with online travel agents, hotels, accommodation websites and tour operators. Depending on your needs, we offer full scale SEO campaigns or specific initiatives around content marketing or digital PR.
With mobile devices on the tips of our fingers at every minute of the day, we have access to an unprecedented amount of information on any topic. When it comes to booking a travel journey, we now research in what Google refers to as “micro moments”, searching for specific pieces of information to help us decide on the perfect destination and way to get there.
At Polaris, we connect your travel brand with prospective travel goers by matching your products with their interests and search behaviour. From there, we work with you on your overall digital strategy to continue to drive them through your funnel through to final booking.
Analysing your sites technical performance including Speed, Security, Integration with Google & Usability to increase performance and conversion rates.
We firstly work with you to create an SEO map for your website, upon which we then go through and optimise all content areas with User queries in mind.
Ensuring your website has a healthy Domain Authority and third party exposure, we can distribute your content to our contact database of over 35,000 editors.
Whether a new product launch or a campaign to increase sales, we create engaging content campaigns that drive exposure for your business.
With Global SEO experience in over 15 countries, we can increase your exposure in a number of international markets through SEO.
Over 1200 site migrations and counting, our team of SEO Experts can manage your new site launch with no loss of traffic or experience.
We start planning our travel seo campaigns by firstly understanding your businesses annual trends, by seasonality and global demand. Once we know this, we build a 12 month strategy that starts engaging potential buyers at the beginning of their journey, before they aim to travel.
Our team of travel seo experts work collectively to improve the authority of your destination website, ensuring that key destinations such as package holiday pages have evergreen content to keep them ranked over time.
Our experts will work to improve your SEO from both a technical onpage perspective right through to an off page perspective through digital PR, all culminating to drive a clearly measurable increase in bookings through SEO.
Our SEO team comprises of specialist Account Directors and SEO Managers that are multiskilled across technical and content-based SEO strategies.
With experience across all forms of travel & tourism our team are well versed to drive bookings and performance over time.
All team members stay abreast of the latest SEO trends, and enjoy sharing their knowledge and expertise within the team and wider SEO community.
At polaris we have experience in working across a number of sectors. What makes us different is how we take these experiences and tailor our service to perform better within each sector. Speak to one of our sector experts or read more below.
Working with tech start ups to establised Saas platforms, we are experts in understanding the value your tech solution brings to a client and how to convey this to them.
As experts in training ourselves, we understand how to drive delegates onto public schedules and also generate incompany training leads.
We work with venue managers to diversify the use of a venue and increase revenue through meeting room, conference, gala and corporate party event bookings.
Send us your Travel SEO brief and a member of our team will get back to you to arrange an initial consultation and SEO audit.
""Polaris have been honest and realistic about the time and approach needed to get our business the digital perfomance we needed. Thanks to their expertise and commitment, we have diversified our business and can see B2C being a larger part of our revenue going forward. Great team that really are experts in their field.""
Tim BeecroftDigital Marketing Manager, Siblu.comAs experts within the SEO industry, we have taken our learnings and used them to offer useful resources that will help you plan your SEO campaigns and strategies more effectively.
International SEO - Website StructureUnderstand the 3 ways you can setup your international website structure for SEO.
Semantic Keywords Learn about how keywords relate together to form semantic keyword groups. 
Voice Search in 2022Understand the Voice Search opportunities in 2022 and how you can utilise them
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Ensuring your destination pages stay current is critical in a future proof SEO strategy. Having evergreen content will allow your site and pages to have a core base of useful information that users can revisit time and time again.
Tour Operators and Travel Agents need to have a seasonal marketing calendar that can be shared with an SEO agency, so that the right products are marketed at the right time.
SEO will drive users through your funnel at various stages, however it will work in conjunction with other channels such as PPC, Email and Retargeting.
Tracking a users progress from prospect to booking is critical in understanding the marketing value chain and SEOs true benefit overall.
Want to ask an expert about your business?
SEO can significantly generate more leads as it is known for effectively improving goal conversions, this can be accomplished by increasing the visibility of a website in the search results and by targeting buyers at the correct stage of the sales funnel.
SEO is usually a very affordable and cost-effective marketing tool as it relies only on strategy to improve the organic search results and positions long term, meaning no advertisement costs are involved and the impact of worked carried out is long lasting.
PPC and SEO are both fundamental parts of any digital marketing campaign and should always work together in order to guarantee better results.
As most of the bookings are usually made online it is extremely important for any hotel to be at the top of search results making it easier for users looking for reservations to find it. This includes aiding in strategies across booking engines and portals, which in essence work as search engines themselves.
