It’s October, Halloween is upon us and during this time of year it is not just the ghouls, goblins and witches that are causing sleepless…
Who this guide is for? This guide is for internal marketing stakeholders including marketing managers, digital marketing managers, marketing directors, and chief marketing officers. What…
One Year Anniversary Interview with James Foote, Technical Director at Polaris As we enter October, the team here at Polaris have been this week celebrating…
Hello, I’m Vandita. I was born in Hong Kong, brought up in India and now live in London. I’ve joined POLARIS as a Social and…
As a leading website migration agency, we have handled a significant number of migrations in all shapes and sizes over the last 3 years. One…
At POLARIS, one of the guiding principles we foster internally is continual growth and personal development. Whilst we are constantly learning internally about our trade,…
Hello, my name is Harriet, but I normally go by Hettie. I’m from Suffolk, living in a small town called Ipswich. It may not be…
Hello! I’m Martha, and it’s a pleasure to meet you. I’ve just joined the team here at Polaris as a Content Marketing…
Why you Need a Developer for SEO Why do you need extra web development resource for SEO? It's no secret that SEO pros have been…
Purposeful Practice Through Repetition Is Key To Become An SEO Migrations Expert Website migration projects are tricky. The SEO world is full of stories of…
CMS Migrations for Marketing Managers Are you a marketing manager who has been tasked with overseeing a website migration from one CMS to another? Let…
How to Build and Structure Product Variations for Ecommerce Websites SEO teaches us that consolidated URL structure is superior. This is not true for ecommerce…
Everyone knows the story. You have been given the task of folding multiple appropriated (or legacy) domains into one for your client's B2B site. It…
Hampers.com, the online gifting company, has selected London based agency POLARIS as their exclusive SEO partner leading them into 2022. The partnership comes ahead of…
Hello there, my name is James Allen and I am the new Technical SEO Manager at Polaris. This post serves to introduce me as a…
My first week as Head of SEO has been completed after joining Polaris in October, and having met and been in contact with Amo and the team daily…
Rich snippets, schema tagging, and why your business needs them Rich snippets and schema tagging are one of the best ways to enhance your results…
What is passage indexing? Passage indexing is a new form of indexation initiated by Google in 2021 that allows specific passages of a page to…
