Offering a talented network of digital pr & outreach specialists that are experts in taking your branded content and placing it for maximum exposure.
We work with brands and SME that have a goal to increase brand awareness and SEO authority by haiving their content featured on a variety of partner websites, ranging from Tier 1 Media titles to Tier 3 social influencers and bloggers.
Promoting your products in leading retail magazines on and offline.
Spreading the word and increasing donations for your annual charity initiative.
Working with product reviewers, social influencers & bloggers to increase reach.
Writing & sharing informative use case based content for digital PR.
Promoting your B2B offering to your target audience through industry specific titles.
Increasing awareness for your travel products through seasonal content.
As a leading agency we have a 4 step approach to building and rolling our digital pr campaigns. Our campaign managers have access to our internal contact database of over 30,000 media contacts and use industry leading tools such as hero & Gorkana.
Using our agency TOM (targeted outbound marketing plan) process we run a 12 week campaign cycle, from content gathering and sense checking to hit list building and outreach.
We reward our outreach managers for success and deliver weekly analytics and post campaign analytics to report the real value driven through our campaigns. Whether in SEO authority, leads, or sales.
Our digital PR managers hold excellent relationships with Tier 1 media contacts, Tier 2 media sites with high SEO authority, and social influencers and bloggers, able to promote and share product to your target audiences.
Our campaign managers are passionate about Public Relations and enjoy seeing their campaign content being placed on partner sites.
If you have a Digital PR strategy you want to discuss, fill out the form below and a member of our SEO team will get back to you.
""The SEO team helped us get Goddiva back onto the top 3 positions for our key product lines after a very bad site migration. We enjoy the increases in organic traffic the team are achieving for us and we are very happy to work with them. Great bunch and definately experts in retail SEO.""Yathu KanagatharamBusiness Development Manager, Goddiva
As experts within the SEO industry, we have taken our learnings and used them to offer useful resources that will help you plan your SEO campaigns and strategies more effectively.
It’s October, Halloween is upon us and during this time of year it is not just the ghouls, goblins and witches that are causing sleepless…
Who this guide is for? This guide is for internal marketing stakeholders including marketing managers, digital marketing managers, marketing directors, and chief marketing officers. What…
One Year Anniversary Interview with James Foote, Technical Director at Polaris As we enter October, the team here at Polaris have been this week celebrating…
POLARIS have recently started working with the UK charity, 2eMPower on a website migration project. In the first of a series of blogs, POLARIS Account…
Hello, I’m Vandita. I was born in Hong Kong, brought up in India and now live in London. I’ve joined POLARIS as a Social and…
As a leading website migration agency, we have handled a significant number of migrations in all shapes and sizes over the last 3 years. One…
Having a digital PR campaign that also diversifies to cover social influencers and bloggers is key in ensuring a full 360 approach to digital PR promotion.
Positive brand signals are important in search engines ranking your website but also for potential customers to be able to buy from you.
Whether its domain authority, number of features or social shares, being clear on which metrics you want to improve through digital PR will be critical to measuring the success of your campaign.
Ensuring your brand is trusted and seen as a good company to deal with is paramount in a users decision making process when choosing to transact. Ensuring you tick these boxes and communicate them is critical to your success.
Want to ask an expert about your business?